How Mobile Tech is Changing the Social Media Landscape.
The digital marketing landscape is constantly changing and evolving, many leading brands and countries now focusing on social marketing as one of the main channels to draw more business. Social Media use is one of the most popular online activities, with the global number of social media use currently increasing and growing day by day.
What’s more, there are dozen of popular paid and unpaid social media platforms out there, and Facebook, Twitter, Instagram, and Youtube are the leading channels.
The prevalence of mobile usage over the past few years has started to dictate the new direction of social media marketing. Over half of all internet users access social media via mobile devices. The World Advertising Research Centre (WARC) predicts that by 2025, 72.6% of internet users will reach their smartphones only. About 96% of Facebook users access their accounts via smartphones and tablets.
Innovations in mobile tech are continuously evolving digital marketing, particularly on social media. Let’s take a look at these innovations and how these practices are affecting social marketing practices.
Mobile Apps
Mobile users rarely access social media platforms via PC internet browsers, but only when they are working in the office or if they don't have mobile with them. Social media apps have almost eliminated the need for a browser to access them. Some mobile dedicated social platforms such as WhatsApp don’t require a web browser to operate. The app is faster, more convenient, and much easier to customize as compared to the site.
The use of social apps presents unique marketing opportunities for both B2B and consumer businesses. Apps allow for more interactive and personalized ads and marketing promotions. However, marketers need to adjust their marketing content to suitable for various apps and web platforms but prioritizing app-based content and ads.
Rise of Video Content
As per recently released metrics, video promotion has an average click-through rate (CTR) of about 1.84% which is the highest among all web content. Also, marketers are that video content has the best ROI as compared to other formats in marketing.
The success of video marketing, especially on social platforms, is highly influenced by internet usage. 93% of Twitter’s video views come from mobile devices, and it is the same as other channels such as Facebook and Instagram.
Videos are more engaging, memorable and a great medium for advertisers. Many marketers use it to drive sales, spread brand awareness on social media.
Voice search
Voice search is getting popular, it is also convenient to find things online. The popularity of voice search has been increased due to the emergence of smart voice-activated assistance such as Apple’s Siri, Amazon’s Alexa, and Google Home.
Voice search has also impact voice search, Facebook and other social outlets. It changes the rules for keyword optimization, voice queries tend to be lengthy and many will end in question.
Social Media E-commerce
Many social media platforms have created opportunities for e-commerce services. In addition to marketing services, Facebook, Twitter, and Pinterest are looking for new ways for various monetization ways to drive sales to the users.
As many e-commerce features is emerging on social media, these channels has become e-commerce outlet. Marketers can reach their target market on social media and sell them directly instead of redirecting them to different sales pages.
Conclusion
Pairing social media and mobile tech allow advertisers to reach a massive segment on online market. Marketers and advertisers can tailor high and effective campaigns by taking advantage of social and mobile features.